About Spencer Pratt's Ads
They may not win the race, but they've changed the game.
First, a confession from a guy who’s made more political television than he cares to admit: far too much American campaign advertising is dull, formulaic, and entirely predictable. I mean, ours isn’t, but we’re a mad monk cult of “Bad liberal X is bad because he’s bad. Bad conservative Y is bad because he’s bad.” Rinse. Repeat. Bill the client.
It’s recursive and boring.
Pratt’s message, delivered with a comic, postmodern AI flourish, is…and I cannot believe I’m typing this about a Hills alum…quite frankly very well done. It’s not an endorsement; it’s an observation.
For a man who has no business being in a close second place, Pratt is doing something politically that Democrats should learn from once they’re done pretending that campaigns will stay the same, forever.
What’s the message? Crime makes the city unlivable. Filth makes the city unlivable. Bureaucracy makes the city unlivable. Kids are unsafe. You are unsafe. Decline is a choice. The ads themselves are the campaign. There is no campaign apart from the ads.
And that’s ok.
And what ads they are. Picture this: an AI-generated Gotham-grade dystopia where
