Scott Galloway’s “Resist and Unsubscribe” isn’t just another protest slogan: it’s an empowering call to action that uses free market consumer power as collective political and economic leverage.
Instead of swirling in outrage or performative activism, Galloway invites people to channel their economic influence by trimming subscriptions and pausing discretionary spending with major tech and AI platforms, creating a temporary but meaningful economic strike that could get the attention of markets and the leaders who respond to them.
It’s practical, smart, and simple: cancelling a service becomes part of a broader movement that hits corporate tech giants whose stock prices are directly tied to subscriber counts growing “up and to the right,” making them think twice about how they embrace Trump or support ICE’s deportation army.
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