This Ad Is A Secret.
No, really.
This is my favorite ad of the year, by an order of magnitude. It’s original inspiration was from Renee sharing with me the “Post-It Note” strategy in which women around the nation have been leaving Post-It notes in restrooms around the nation.
It’s gone more than viral, and it’s vexing the MAGA folks in ways that delight me. I was mulling over how to execute it when a friend called and asked me to imagine it as a conversation between two women. The combination of the two ideas led to a script that one of our brilliant partners filmed in a single day. Of course, our team made the magic happen and we’ve made that meme into a reality.
Sometimes, ad, actor, and script come together perfectly, and when we created this, the young actress who silently says, “Kamala” sets off a chain reaction across the precinct. (Shoutout also to the two actors who played the MAGA Chads to perfection.)
Our polling — and that of other folks as well — is starting to show that “silent Kamala” voter is out there: this is permission to do the right thing because America has wired the secret ballot deep in our political DNA.
No one knows who you vote for.
Here’s “Secret” for your viewing pleasure. It’s now in rotation in our targeted ad buys in PA, MI, WI, and beyond.
I hope you’ll share it widely:
What this ad has done is created a firestorm on X. Having heard of threats of cars not starting, IDs stolen by men, and being forced to sign absentee ballots filled out by husbands, thought I would look at reactions. Covered the landscape. From denying a wife would ever do that, to no republican wife would do that, to canvassers recounting their experiences of wives saying yes but don’t tell him , to women saying next stop divorce lawyer, to even those reliving childhood trauma of fathers yelling at mothers for whom they voted.
Now for those who are in relationships with mutual respect and independence this was a good smile and cheer. But for others this cuts to the heart. We need to remember that We also need to remember the woman who voted for the first time at age 81. Her husband did not believe in women voting but he died last year. This year she voted women’s suffrage is ongoing.
Good job
I once wanted a job with the local police. I lived in a very Republican area. I was a new naturalized American. It was suggested that I register R. I did. I got the job. I NEVER EVER VOTED R. It is a private action.where you vote your consciousness. I know who I am. I am a PROUD,AMERICAN DEMOCRAT